Our Thinking

How we think is the key to what we do.

BRILLIANT IDEAS

Brilliant ideas compel audiences to interact with brands across an ever-expanding array of media channels. Because of this, they require a much more demanding strategic approach.

The key is to start at the end…with a clear strategy built on the outcome objectives of your campaign, your audience and its interests, and the media channels they make an integral part of their lives.

With this strategy, and a deep understanding of the content possibilities and technologies underlying these channels, creative ideas then become bigger, more compelling, more enduring. They become brilliant.

CREATIVELY EXECUTED

Creatively executed ideas are far more than stunning visuals, compelling copy, and fun interaction. They require deeper, smarter brand stories that provide multiple in-points for audiences across multiple channels.

They also require content and messaging design that provides seamless pathways to personalized interaction with the brand, and that guides consumers to objectives-based outcomes based on their needs and interests.

Because of this, “creative” becomes an all-encompassing endeavor that goes far beyond image and word. Its execution requires the perfect blend of strategy, storytelling, and technology.

ACCURATELY MEASURED

Creatively executed ideas are only brilliant if they surpass the client’s objectives. According to the numbers, we have a pretty good track record of doing exactly that.

But we noticed those numbers growing far broader and more complex as campaigns spread across media channels. so we dreamed up something new: Splashmetrics, a ground-breaking Buyer Journey Intelligence platform that provides holistic end-to-end measurement across all tactical teams and platforms.

Not only does better reporting equal better optimization, our deep expertise in analytics equals more brilliant campaigns from the outset.