Alpha Geek Brain Crank

Challenge

Whimsically communicate strength of service offerings to initial decision-makers within enterprise organizations.

Solution

This campaign is comprised of a fun quiz-game built around CA’s “Agility” branding. The game scores players per their answers to 10-15 questions in 3 IT-vertical rounds: Physical Networking, Virtualization, and Cloud Networking. The top 5 players are crowned “Alpha Geeks.” Losers are linked to specific resources on the ca.com website (e.g. white papers, blog entries, etc.) to “improve their kung fu.” This not only establishes CA as the thought leader in each of these business areas, but also provides customized pain-point-specific information to the user, underscoring the fact that CA is the best solutions provider within the space.

Results

Campaign Launching Soon.