Refine and expand the Mighty Fine Burgers brand to claim a specific niche in the rapidly-growing better burger space.
We branded Mighty Fine Burgers’ product as “The Classic Texas Burger”, playing off of the nostalgic personality of the restaurants, products, service, visuals, etc. – and cementing Mighty Fine’s offering as everything a classic Texas burger experience should be.
We then executed a comprehensive marketing and advertising campaign that included a new website, social media campaigns, in-store signage, digital apps, and even “Gorilla Marketing” and jumbotron games at UT football games.
We won an ADDY Award for our interactive work and the “Classic Texas” theme was adopted as the primary slogan for the brand and as a key strategic initiative throughout the entire organization.