Refine and expand the Mighty Fine Burgers brand to claim a specific niche in the rapidly-growing better burger space.<\/p>\n
We branded Mighty Fine Burgers’ product as “The Classic Texas Burger”, playing off of the nostalgic personality of the restaurants, products, service, visuals, etc. – and cementing Mighty Fine’s offering as everything a classic Texas burger experience should be.<\/p>\n
We then executed a comprehensive marketing and advertising campaign that included a new website, social media campaigns, in-store signage, digital apps, and even “Gorilla Marketing” and jumbotron games at UT football games.<\/p>\n
We won an ADDY Award for our interactive work and the “Classic Texas” theme was adopted as the primary slogan for the brand and as a key strategic initiative throughout the entire organization.<\/p>\n","protected":false},"excerpt":{"rendered":"
Challenge Refine and expand the Mighty Fine Burgers brand to claim a specific niche in the rapidly-growing better burger space. Solution We branded Mighty Fine Burgers’ product as “The Classic Texas Burger”, playing off of the nostalgic personality of the restaurants, products, service, visuals, etc. – and cementing Mighty Fine’s offering as everything a classic…<\/p>\n","protected":false},"author":1,"featured_media":7005,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio_category":[],"acf":[],"_links":{"self":[{"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/portfolio\/7004"}],"collection":[{"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/watershed5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7004"}],"version-history":[{"count":13,"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/portfolio\/7004\/revisions"}],"predecessor-version":[{"id":7039,"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/portfolio\/7004\/revisions\/7039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/watershed5.com\/index.php?rest_route=\/wp\/v2\/media\/7005"}],"wp:attachment":[{"href":"https:\/\/watershed5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7004"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/watershed5.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=7004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}